A press release is an important part of a publicity campaign for your work from home business. You can pay to have someone write one for you, or you can write one yourself. If you want to learn how to write one yourself, there are many free press release tutorials to help you. You can also use press release templates to help you out.
The most important thing to remember when writing a press release is that it must be newsworthy. It has to contain information that other people will find interesting. It might help to remember that press releases are also called "news releases."
When your press release is ready to send out, you can send it to everyone who might be interested in your story. Send it to your local TV stations, radio stations, newspapers and community magazines. You can contact them and ask if they prefer to receive releases by fax or email. Sometimes they'll prefer you fill out a form on their website with your information.
You can also submit your release to the online press release sites. This is a one way to get valuable links to your website. Many press release sites are free to submit too, but some of them charge a fee. One of the better paid press release site is PR Web. It's a very popular site and can bring you a lot of traffic.
You should also send your press release to your clients and your newsletter subscribers, to let them know what's new in your business.
If you have a marketing kit you send out to potential clients, include a copy of your press release in there.
Post your press release on your own business website as well, so new visitors to your website can learn about your business.
When you send out your press release, remember to include your contact information. You should include your full name, your phone number, your email address and your website URL in your release. A great story can't get you any attention if no one know how to contact you!
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